Whether you’re a beginner or a seasoned veteran in producing video, you need to have a solid video content plan in place in order to make the absolute most from your content. And it’s actually pretty easy to get started with!
It’s sticking to your video content plan that’s going to be the real challenge.
But, if you have your plan written out – or even better, typed up, printed out and posted on the wall next to your desk – you’re far more likely to stick to it.
So how do we get started?
Let’s grab a piece of paper and a pen – or open your favourite note-taking app on your mobile or laptop – and follow our 5 simple steps:
1. Set a Goal
You need to know how frequently you want to be posting your video content. Monthly? Fortnightly? Weekly? Even daily?
The key thing is to make it realistic. If you try to create too much content you’re going to ignore it all and focus on your main work activities. You can always up the frequency of your content later on.
2. Content Ideas
It’s no good to just turn up in front of your camera and expect to have inspiration hit and that golden content to pour out of you! You need to come up with ideas, and plenty of them!
What are the key topics you want to talk about? What do you want you prospects, clients and customers to know? Are they already asking you questions that can answer through video?
Keep notes as these ideas will hit you when you least expect it!
And if you’re having trouble, you can also check out this previous blog post where we cover what to say in you’re marketing videos!
3. Set a Schedule
You need to know when you’ll be writing, filming, editing and uploading your content.
A great tip to make the most of your time is to batch record multiple videos in one shoot and then edit them as and when needed, but remember that you need to stick to your uploading schedule.
You can use a calendar app or timetable to keep you on track here!
4. Review Your Footage
Always review your footage before editing it.
It doesn’t matter whether you’re going to edit it yourself, or if you’re sending it off to somebody else.
You should always review your footage.
Sometimes you’ll notice something’s missing. But mostly it will help shape the direction of your final piece. And because you’ve reviewed it, you’ll find the post-production process far quicker and easier.
5. Be Consistent
If you truly want to make the most of your video content, you need to be consistent, especially when it comes to uploading and publishing your content.
We worked out how regularly we’d publish content in point 1. In point 3 we worked out our schedule for actually publishing it. All we need to do now is to put it into action.
And consistency is key when it comes to building, maintaining and growing your audience. Because they know where and when you’ll publish new content, they’ll go looking for it. And a break in that consistency – at least without a prior announcement – will break a lot of the trust that the audience is building in you.
As was mentioned at the beginning of this article, sticking to your video content plan is the hardest part, but it’s also the most important.
Video Content Plan vs. Video Marketing Strategy
Now a video content plan is NOT a video marketing strategy, and many people get this confused.
Your video marketing strategy needs a video content plan at its core, but a video content plan does not need to have a video marketing strategy.
So what’s the difference?
A video content plan is just a plan for the creation and publishing of your video content. It’s wholly focused on the content itself, and is applicable to every type of video creator out there. Your videos could be used for marketing, for education, for entertainment or anything else! And it ensures that you’re constantly and consistently creating content for your audience.
A video marketing strategy pays far more mind as to who the target audience is, where the target audience hangs out online, and what we can do to actually connect that with that audience.
It also means that once we’ve created and published the content, we’ll take a look back at your metrics.
That means we’ll take a look at things like
- View Count
- Watch Time
- Audience Retention
- Click-Through Rates
- Conversion Rates
- Likes, Comments and Shares
Then, we can use this information to make better, more informed decisions about the next steps in our video marketing strategy.
Don’t worry yourself if you haven’t quite worked out your marketing strategy on top of your content plan just yet – you can always apply for a free strategy session with us at Firebrand Video if you’re having trouble!
Let’s Get Started!
So with these 5 simple steps you can now go ahead and start creating your video content plan. Remember not to overwhelm yourself at first, and when you consistently stick to your schedule you’ll start to see results.
And don’t forget to tag us at Firebrand Video on social media so we can see the content you’re creating using your plan!