Create a Marketing Video for Your Business

Create a Marketing Video

So you want to create a marketing video. Great!

The good news is that video content is undoubtedly the way that audiences want to engage with businesses today.

The bad news is that this isn’t a quick or easy thing to do. But, if you do put in that time and effort, you’ll reap the rewards.

I’ve got a whole host of blogs covering the kinds of things we can do with video. Whether it’s improving our brand awareness, making more sales or even building trust with an audience.

I also cover things like working out what to say in our videos, creating great CTA’s, and working out where to post these videos once we’ve created them.

If you’ve not read all those posts yet, now might be a good time to do so. Because right now we’re going to cover the actual production of your first video.

Let’s take a look at the steps that need to be taken!

Create a Marketing Video for Your Business

1. Scripts

An actual script is actually something I would entirely stay away from.

I never use scripts when filming and developing my content. Instead, what I do is I bullet point a series of notes to keep me on track. This also allows me to deliver naturally and with energy.

If I’m trying to read something off a piece of paper or an autocue, I’m just not going to have that same delivery and that same energy.

You’re just reading, and you’re more worried about getting the words right than getting that energy right, and getting that content right. Rely on your expertise. Have notes from what you want to say, and where you want to go, but don’t ever script anything word for word.

The energy and emotion you deliver your video with is far more important than getting the words 100% right.

2. Delivery

If you’ve ever seen any of the videos we produce for Firebrand Video, you’ll notice that there’s a significant amount of post-production work involved. But if you’re just starting out, that’s really not going to work for you. It’s a lot to learn, and a whole lot of effort to put in, especially for a beginner.

Instead, you should be using a platform like Facebook Live or similar. LinkedIn Live will be launching for everyone very shortly too.

Alternatively, you could record a video on your phone, and then upload it to whatever platforms are going to work best for you.

The Benefits of Going Live

Now, I really encourage you to use Live because you’re going to have to deliver, no matter what happens.

If you fluff up a line, you can’t go back. But this happens all the time in natural conversation, and it never detracts from the energy, or the point that we’re getting across. So don’t be afraid to fluff things up.

One problem you will encounter if you record it and then decide to upload it is you’re going to watch it back first, and hate it. You’re going to sit there and try and record time and time and time again, in order to get that perfect take. But that’s not going to happen, even with a seasoned on-camera professional like myself.

So do a Live and get it wrong! The fact you have done one and put it out there puts you one step above everyone else who is still looking at their videos going, “I hate this. I’m not going to publish this.”

And the more you do it, the more you repeat it, the better you will get. And within three to six months, you’ll start putting out video content that you really like, and is really starting to get you the results you’re looking for.

3. Technology

So many people get hung up on technology when trying to create a marketing video.

Even other video producers like me get focus far too much the technical aspects of creating a video, rather than focusing on what’s important. And that’s the message. That’s the story, that’s the delivery. It’s getting it out there.

Here’s a quick fact that 99% of video professionals don’t want you to know:
Right now, everyone owns a piece of technology capable of creating great videos that will work for their business.

It’s your mobile phone, and most mobile phones today have great cameras on them.

So get out there and just use your phone to create that content. You really don’t need any kind of special microphones or lighting, although potentially sound will be the first thing you want to upgrade if and when you can.

But, for the most part, a mobile phone on its own will everything that you need it to do to create a marketing video for your business, and get you started with your video marketing strategy.