Your brand is what other people say about your business when you’re not around.
But do people recognise your brand? Do they understand what it actually stands for? Do they get what you’re all about?
It can be difficult aligning the way we see our brands with the way the rest of the world perceives them. But by using video content, we can take steps to helping ensure that people really get what we’re all about.
So let’s take a look at the 3 key aspects of video that can help to not only raise your brand awareness, but people’s understanding of it too.
Including one key aspect that most people COMPLETELY FORGET ABOUT or even IGNORE.
Now this should typically go without saying… But your logos, the typefaces, and the colours you use should all very much be on point for your brand.
They should say and suggest something about you and be instantly recognisable. When we think of Coca Cola, we think of that swirly white font against the red background. What about T-Mobile? We instantly recognise that bright pink which they use across all of their marketing.
But how recognisable is your logo? How recognisable are your colours?
You need to make sure they’re consistent across every piece of video content that you create, because when you do you’re gonna make sure that your video content is recognisable as being yours each and every time.
Music is extremely important when creating video content.
Again, much like the aesthetics, it really has to match up to you and your brand.
And the right piece of music will really bring your video to life. The wrong piece is going to give people the entirely wrong idea about you, your product, your brand, and what it is that you’re doing.
If you’ve ever watched the Firebrand Video tips that we put out, you’ll notice we’ve got this rock and roll theme going on underneath. It very much suggests a little bit about the company: It’s a little bit rebellious. It’s a little bit out there. It’s a little bit loud and in your face. And that’s perfect for what we’re trying to achieve with my Firebrand Video.
That might not work for you. So make sure that when you’re finding a piece of music, it really fits you. Make sure it fits your business. And make sure that it fits the kind of clients that you’re trying to attract.
As a result, you’ll make sure people understand what you’re all about better than before.
And on a side note, please don’t ever use a piece of commercial music. You will find yourself in trouble and in violation of copyright laws.
There are a tonne of amazing stock music websites out there where you can find the perfect tune for you and use it legally.
Now this is the thing which people get wrong time and time and time again.
So many people aren’t even aware of how important this is to getting your brand right.
The messaging and the style of messaging that you use says a lot about your brand. It doesn’t matter whether your brand uses the Queen’s English or something far more conversational, it needs to remain consistent across all of your marketing and really connect with your audience.
And it’s not just down to the words that are said.
Because it’s the way we say them, the way they’re conveyed, the way they come across.
Make sure that your message is consistent and connects with your audience, and as a result they’ll recognise that message as being true, honest, and from you each and every time.